![]() Taking their own observations in action, they created their very own “galaxy cake experience”. Kudos to this gen Y hawker! Must support!Ī post shared by Ieatishootipost on at 3:16am PDT But having said that, he has only been opened a week, so I am confident he will continue to improve. Wontons were not seasoned enough but you know it's mainly prawns and the noodle sauce could be more punchy. The charsiu still cannot make it, but I saw that he just brought in a brand new roaster which he will start using soon. The noodles are made with only eggs and flour and has a very tender yet QQ texture! He even makes his own charsiu and his wantons has more prawns then meat. But he quit to preserve his family's 50 year legacy. Very excited to see a Gen Y wanton mee hawker who is making his noodles and wanton skin by hand! It's a lot of hard work for a $3.50 plate of noodles! Jim 36, used to be an interior designer. Day after day, they wrestled with the question: “ How can I tempt my customers to pay for a Uber ride and come all the way to Phoenix Park to eat at my cafe? ” The secret to getting free social media shares on Instagramīoufe’s marketing manager, Rachell is a savvy woman. With their poor location, Sean had to get creative. Settling on Phoenix Park as the location of their cafe after being rejected from their first choice, they were ready to launch.Įxcept that they would suffer from their own location choice. The trio wanted a name that would stick in customers’ minds, and was easy to search for on Google (like the distinctive ‘v’ in Chvrches). While the name Boufe may seem frivolous to many (considering how the name was created), Sean told me it was actually a strategic move. They went from ideation to launch in such a short span of time that Elon Musk would have been proud of them.Īlso read: Friends having fun was also how Park Bench Deli made their mark. The fact that the trio did not have a single experience in F&B did not stop them. Instead of laughing it off as a joke to be forgotten the next day, the other two said “why not?”Īnd thus began their journey. ![]() One day, while having supper and a heart-to-heart talk, one of them suggested starting a cafe together. I mean, look at her genuine delight at her twilight drink: Instead, the galaxy cake is merely one in a string of food concepts Boufe has created that has attracted the attention of both regular consumers and influencers with thousands of followers. Because if it was, we could simply conclude they got lucky. The thing is – Boufe ISN’T just popular for their galaxy cakes. Which explains every post you see on the Boufe’s location tag on Instagram. And of course, every customer there wants to “do it for the gram”, with their unique #CreatingCosmos hashtag. Instead of merely presenting the cake to you, like what many cafes would do, Boufe has reinvented the cake by giving their customers an opportunity of a lifetime to craft their own galaxies.īy giving the “topping” to their customers, Boufe creates an immersive and inclusive experience. It’s the little “twist” on the cake that makes it irresistible to many who travel all the way to Phoenix Park. Their eye-catching, oh-so-Instagrammable galaxy cakes.Īnd it’s not just their galaxy cakes that are popular. □ #CreatingCosmosĪ post shared by See Toh on at 1:35am PSTĮven if you didn’t know anything about Boufe, you can already guess what they are famous for.
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